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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 12/04/2022 14:12:02 • 226 Views
PENGARUH CITRA MEREK DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN
SEBAGAI VARIABEL INTERVENING PADA
PRODUK KANTONG PLASTIK TOMATCreated by :
ROBERT APRIOMAN ( 20170101496 )
| Subject: | CITRA MEREK
PROMOSI
LOYALITAS KONSUMEN | | Alt. Subject : | BRAND IMAGE
PROMOTION
CONSUMER LOYALTY | | Keyword: | Citra Merek
Promosi
Daya Tarik Iklan
Kepuasan Konsumen dan Loyalitas Konsumen |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan promosi terhadap kepuasan konsumen dalam bentuk konsumen yang loyal terhadap produk kantong plastik merek Tomat di wilayah Tangerang Kota. Penelitian ini merupakan penelitian survei. Populasi pada penelitian ini adalah pedagang makanan dan minuman yang menggunakan kantong plastik merek Tomat. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sebanyak 100 orang. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan realibilitas. Teknik analisis data yang digunakan adalah analisis berganda.
Penelitian ini menunjukan bahwa citra merek, promosi dan kepuasan secara parsial dan simultan berpengaruh positif terhadap loyalitas konsumen.
| Contributor | : |
- Drs. Sugiyanto, MM
| | Date Create | : | 12/04/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101496 | | Collection ID | : | 20170101496 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-dan-promosi-terhadap-loyalitas-konsumen-dengan-kepuasansebagai-variabel-intervening-padaproduk-kantong-plastik-tomat-24643.html
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